Matt Forbes Dev - Your Trusted SEO Consultant
Matt Forbes
Welcome to Matt Forbes Dev, your go-to destination for top-notch Search Engine Optimisation (SEO) consultancy services. If you’re looking to boost your online presence, enhance your search engine rankings, and drive more organic traffic to your website, you’re in the right place.
As an experienced SEO consultant, I’m here to guide you through the intricate world of SEO strategy and offer a range of services tailored to your specific needs.
Search Engine Optimisation - In simple terms
Imagine the internet as a giant library, and you’re the author of an amazing book. Now, think of SEO as the librarian who helps people find your book on the library shelves. SEO, or Search Engine Optimisation, is a set of tricks and techniques that make your website more visible to search engines like Google. This way, when someone types a question or topic into Google, your website is more likely to pop up on the first page of results. It’s like having your book on the library’s most popular shelf, ensuring that more people can discover your website and all the great stuff you have to offer. In simpler terms, SEO is your secret weapon to stand out in the vast online world.
Comprehensive SEO Services
At Matt Forbes Dev, we believe in a holistic approach to Search engine optimisation. We offer a wide range of services designed to help your business thrive in the digital landscape. From keyword research to on-page optimisation, our SEO strategies are designed to deliver results over time, driving more traffic, increasing conversions, and boosting your online revenue.
Keyword Research
Before we dive into the intricacies of SEO, it all starts with keyword research.
Think of keywords as the building blocks of your online presence. This step is where we uncover the specific words and phrases your potential customers are typing into search engines. By understanding these keywords, we gain insight into what your audience is looking for and how to connect with them effectively.
But it’s not just about finding any keywords. We meticulously research quality, high-search, and low-competition keywords to ensure we’re targeting the most valuable terms for your business. Our approach is all about precision, aligning your website with the search terms that matter most.
Competitor Analysis
Understanding your competition is a critical element of our SEO strategy. By analysing your competitors, we gain valuable insights into their strategies and keywords. We look at what they’re doing right and where they may be falling short. This competitive analysis is the foundation upon which we build a strategy to outperform your rivals.
Our goal is to leverage your strengths and exploit the weaknesses of your competition. With this knowledge, we develop a marketing and content creation strategy that positions you as the industry leader. It’s not just about keeping up with the competition; it’s about surpassing them.
Competitor analysis is an ongoing process, continually identifying tactics and strategies used to reach the top of the search engine results pages. It’s a dynamic field, and we’re committed to keeping you ahead of the curve.
On-Page Optimisation
Now that we have our keywords in hand, the next step is optimising your website’s on-page elements. This is where your site’s pages are fine-tuned to maximise visibility in search engine results.
Title tags, meta descriptions, URLs, internal linking structure and headings play a crucial role in this process. We optimise these elements with the relevant keywords we’ve identified, giving your site the best possible chance of appearing at the top of search engine results pages. This not only boosts your search visibility but also ensures that your visitors find exactly what they’re looking for.
With our attention to detail in on-page SEO, your website’s pages will be well-structured, keyword-optimised, and primed to provide an exceptional user experience.
Content Creation and SEO Copywriting Services
Content is king in the world of SEO. Engaging, relevant content not only attracts visitors but also appeases search engine algorithms. Crafting content that strikes the perfect balance between being informative and optimised for SEO can be a daunting task. That’s where our experienced copywriter steps in to make your journey easier.
Our copywriter will collaborate with you to create content that isn’t just informative but also optimised for SEO. We’ll work closely with you to ensure your content targets the keywords we wish to rank for in search results. Our focus is on creating content that’s industry-relevant and provides value to your users and customers.
The result? Content that not only engages your audience but also boosts your site’s visibility, increasing your chances of success in the ever-changing digital landscape.
Local SEO services
Local SEO is more than just optimising for global search; it’s about forging meaningful connections with your local community, drawing in local customers, and ensuring that your business stands out in local searches.
Imagine a resident in your town or city looking for the products or services you offer. Local SEO ensures that when they fire up their search engine, your business is the very first thing they see. It’s about being the friendly neighbourhood shop that everyone knows and trusts.
To excel in local SEO, we employ a range of strategies tailored to your specific location. This includes optimising your website for local keywords and phrases, creating and managing your Google My Business profile, and getting your business listed in local directories and online maps. The result is that your business becomes a local landmark in the digital world, where local customers can easily discover you and choose you over competitors.
Backlinks and Off-Page SEO
When we talk about backlinks and off-page SEO, we’re delving into a realm of strategies and techniques designed to bolster your website’s visibility and credibility beyond the confines of your own digital domain. It’s like extending the reach of your storefront beyond the street corner and into the bustling city centre.
At the heart of these tactics is the art of link building, where we forge connections between your website and authoritative, reputable online entities. These connections act as virtual endorsements, conveying trust and reliability to search engines. It’s as if respected figures in your industry vouch for your business, telling search engines, “This website is a valuable resource.”
But that’s not all. Off-page SEO extends its influence to the realms of social media marketing and online directory submissions, where your brand’s presence is enhanced across various platforms. This widespread presence establishes your business as a digital citizen with a far-reaching and credible footprint.
The result? A harmonious interplay of off-page SEO tactics that collectively build authority, trust, and a robust online reputation for your brand. As your brand’s reputation and trustworthiness soar, search engines reward you with higher rankings over time. The journey to the top is an evolution, and off-page SEO paves the way for your website to ascend the search engine ladder and reach its full potential.
Technical SEO
Technical SEO may sound complex, but it’s a critical component of ensuring your website performs at its best. It involves optimising the “backend” of your website rather than its content and user experience. The goal is to make your website more appealing to search engines, ensuring that they crawl and index your website more effectively. The result is improved visibility and higher rankings in search engine results.
One of the key elements of Technical SEO is website speed optimisation. Studies have shown that slow-loading websites can have a negative impact on user experience and search engine rankings. We address this by minimising code, optimising images, and implementing caching strategies to ensure your website loads quickly and efficiently.
Mobile optimisation is another crucial aspect of Technical SEO. With more and more users accessing the internet from their mobile devices, it’s essential to ensure that your website is optimally designed for mobile. We work to optimise your website’s design and functionality for mobile devices, ensuring that your site is easy to navigate and use on any device.
Unlock Your Website's Full Potential with Our SEO Site Audit!
Is your website not performing as well as you’d like? Don’t lose hope – you’re just one step away from a digital transformation. Our SEO site audit is the key to unleashing the true power of your online presence. Picture it as an X-ray for your website, revealing hidden issues, untapped potential, and the roadmap to success.
Imagine a website that’s flawlessly optimised, a magnet for organic traffic, and a top contender in search engine rankings. With our site audit, this dream is within your reach. The first and most crucial step is to contact Matt Forbes Dev. Let’s embark on this journey together, where your website is not just a presence but a dominant force in the digital landscape.
Don’t hesitate; take that step and contact us today for your personalised SEO site audit. Your website’s success story is just one click away!
Understanding SEO Strategies - How do we do it?
SEO is a long-term strategy, and it’s important to set realistic expectations. An effective SEO campaign is generally rolled out over three, six, or twelve months; or even continuously depending on your goals and the competitiveness of your industry.
The Building Blocks of SEO
Every SEO campaign follows a structured process. It consists of several key steps:
Keyword Analysis
On-Page SEO
Content Creation
Local SEO Services
Off-Page SEO (Link Building)
Technical SEO
Keyword Analysis
This is where we identify quality, high-search, and low-competition keywords to target. These keywords form the foundation of your SEO strategy, aligning your website with the terms that potential customers are searching for.
What are the perfect keywords to target?
An ideal keyword is a search term or phrase that meets several criteria, including:
Relevance
The keyword should be highly relevant to the business, product, or service being offered.
Search Volume
The keyword should have a reasonable search volume, meaning that people are actively searching for that term or phrase.
Low Competition
The keyword should have relatively low competition, meaning that there are not many other websites targeting that keyword.
Intent
The keyword should match the searcher’s intent, meaning that it should be aligned with the searcher’s needs and goals.
Click Potential
The keyword should have value, meaning that it is likely to lead to conversions or sales for the business.
Trend
Some keywords may have additional value at a certain time whether the word or phrase is ‘trending’.
On-Page SEO
Your SEO consultant updates your website page’s title, meta description, URL (if needed), and H1/H2/H3 tags to better suit a target keyword. This fine-tuning is essential for improved search engine rankings.
Content Creation
Content creation involves generating website content or blog posts that target the keywords we wish to rank for in search results. Your content should be industry-relevant and provide value to your users and customers.
Local SEO Services
When it comes to local SEO strategy, it’s essential to understand that it’s not just about optimising for global search. Local SEO is about connecting with your local community, attracting local customers, and appearing prominently in local searches. It’s about ensuring that when someone in your area searches for your type of service, your business is the first they find.
To achieve this, we employ various strategies, including:
Business
Listings
One of the fundamental aspects of local SEO is creating and maintaining accurate business listings. This ensures that your business information is consistent across various online directories and platforms, improving your search rankings and making it easy for potential customers to find you.
Google My Business
Your Google My Business profile is a critical part of local search optimisation. We help you set up and optimise your profile, ensuring that your business appears in Google’s local search results, on Google Maps, and in various other Google search results features.
Local Keyword Research
Local SEO is all about targeting specific local keywords that are relevant to your business and potential customers. We conduct in-depth research to find the most effective local keywords to target.
Local Link Building
Building high-quality local backlinks is essential for local search engine optimisation. We identify opportunities to earn links from local businesses, organisations, and directories, which helps to improve your local search rankings.
In summary, local SEO is crucial for businesses looking to dominate in their local market. It enhances your visibility in local search results, helps you connect with local customers, and ultimately drives more traffic to your website.
Off-Page SEO (Link Building)
Off-page SEO, also known as link building, involves creating links from reputable websites to your highly engaging and high-value content. This not only boosts your site’s authority but also drives more traffic to your website.
Technical SEO
Technical SEO involves the optimisation of the “backend” of your website, rather than focusing on content and user experience. It addresses elements like security, site speed, and mobile responsiveness, making it easier for search engines to crawl and index your website.
The Ongoing Process
The results of each SEO campaign are continually evaluated. We start the process again, targeting more difficult keywords and further improving your online presence. This process is akin to a snowball rolling downhill, gaining momentum and size as it goes. It drives more traffic to your website, convinces search engines that your website provides value to users, and establishes you as an authority in your field. This, in turn, drives further traffic, resulting in more conversions and ultimately more revenue over time.
Track Your ROI with Our Monthly Reporting!
At Matt Forbes Dev, we believe in the magic of transparency. We don’t just make promises; we deliver results that you can see and measure. With our monthly reporting, you get a front-row seat to witness the impact of your SEO investment.
Imagine having real-time insights into the progress of your online success story. Our transparent reporting allows you to track your Return on Investment (ROI) with precision. No more guesswork; you’ll know exactly how your website is performing, and how your business is thriving in the digital realm.
But it’s not just about numbers; it’s about your peace of mind. Our commitment to transparency means you’re always informed and in control. We’re here to empower you with the knowledge and data you need to make informed decisions.
SEO FAQS
An SEO specialist is a professional who works to improve a website’s visibility in search engine results. They use a variety of strategies to enhance the website’s rankings, attract more organic traffic, and drive business growth. SEO specialists focus on optimising various elements, including content, keywords, on-page factors, off-page factors, and technical aspects to achieve better search engine visibility.
Absolutely, SEO consultants are worth it. Investing in professional SEO services can provide substantial returns for your business. SEO consultants have the knowledge and expertise to improve your website’s rankings, drive more organic traffic, and boost your online visibility. This results in increased brand exposure, higher chances of attracting potential customers, and ultimately growing your business.
The cost of SEO services can vary widely based on several factors, including the scope of work, the competitiveness of your industry, and your business goals. Some SEO consultants may charge an hourly rate, while others offer package deals. It’s essential to discuss your specific needs with an SEO consultant to get a customized quote. Keep in mind that investing in SEO is a long-term strategy that can yield substantial returns.
Whether it’s implementing unique design elements, enhancing interactivity, or fine-tuning the user experience, our coding expertise ensures that your website reflects your vision and stands out from the crowd. Just let us know your requirements, and we’ll work closely with you to bring your ideas to life through custom coding. Your website’s uniqueness is our priority.
Patience is key when it comes to SEO.
SEO is not an instant fix; it’s a long-term strategy for sustainable success. The timeline for results can vary based on several factors, including the competitiveness of your industry, the current state of your website, and the specific goals of your SEO campaign. In general, you can expect to see noticeable improvements within 3 to 6 months, with more significant results becoming evident over 6 to 12 months.
Remember, SEO is a continuous journey that builds momentum over time, and the results are well worth the wait. Your dedication to SEO will lead to higher rankings, increased traffic, and more conversions in the long run.
While it’s tempting to believe in quick fixes and instant results, be cautious when you encounter SEO ‘experts’ making such claims. SEO is a gradual and methodical process that involves optimising your website for long-term success. Promises of lightning-fast results often raise a red flag. These so-called ‘experts’ may employ unethical tactics that can lead to penalties from search engines, harming your website’s long-term health.
It’s essential to choose an SEO professional who focuses on sustainable growth rather than quick wins. A legitimate SEO strategy takes time to show its full potential. Remember, a solid SEO campaign is like nurturing a garden; it requires patience and continuous care to yield the best and lasting results. When considering SEO services, always prioritise transparency, ethical practices, and a focus on your website’s long-term success.
Search Engine Optimisation is a game-changer for small businesses. It empowers you to improve your online visibility, making it easier for potential customers to find your products or services when they search online.
By optimising your website and content for search engines, you can compete effectively with larger companies, drive more organic traffic to your website, and ultimately boost your online presence. SEO levels the playing field, enabling small businesses to stand out in the digital landscape.
Figma is a collaborative design tool that allows for real-time feedback and seamless design sharing.
Affinity Designer, Photo, and Publisher are excellent for creating intricate visuals and layouts, providing a high level of precision and creativity.
I am also capable of working with Adobe suite if this is your preferred graphic design software.
Absolutely! At Matt Forbes Dev, we understand that every website is unique, and one-size-fits-all solutions don’t always fit the bill. That’s why we offer personalised, customised SEO packages designed to cater to your website’s specific requirements.
We work closely with you to identify your goals, challenges, and budget. Our approach is all about flexibility, ensuring that you get precisely what your website needs, whether it’s a comprehensive SEO campaign or specific services to address particular areas. We’re here to help you make the best choice for your website’s success, without any unnecessary commitments.
Your journey to improved online visibility starts with a package that’s tailored just for you.
At Matt Forbes Dev, we provide cost-effective and transparent pricing tailored to your specific needs. We believe that SEO is a valuable investment for any business, and we’re committed to delivering results that make it worth every penny.
We work closely with you to identify your goals, challenges, and budget. Our approach is all about flexibility, ensuring that you get precisely what your website needs, whether it’s a comprehensive SEO campaign or specific services to address particular areas. We’re here to help you make the best choice for your website’s success, without any unnecessary commitments.
Your journey to improved online visibility starts with a package that’s tailored just for you.
Ready to Ignite Your Online Presence?
Don’t let your website remain in the shadows. It’s time to step into the spotlight of search engines and elevate your digital presence. Whether you’re looking to boost your rankings, attract more visitors, or increase your online revenue, we’ve got you covered.
Contact us now and let’s embark on a journey to unlock the full potential of your website. Your success story starts here!